Each Apple Vision Pro Unit Costs More Than ,500, According To New Data, With The micro-OLED Panels Making Nearly 30 Percent Of That Total

Veloz Lamma

Each Apple Vision Pro Unit Costs More Than $1,500, According To New Data, With The micro-OLED Panels Making Nearly 30 Percent Of That Total

The Apple Vision Pro, for lack of a better word, is an expensive piece of modern technology, carrying a steep $3,499 price for the 256GB model, but why does it cost a small fortune for the company’s die-hard customers? Well, it might have something to do with how much each headset costs to make, and according to the latest information, the ‘Bill of Materials’ total comes to more than $1,500. The report also states that the majority of that amount comes from the high-resolution, pixel-dense, dual-4K micro-OLED screens that are expected to deliver the best visual experience from an AR headset.

Each 4K micro-OLED panel belonging to the Apple Vision Pro costs $228, coming to a grand total of $456

As reported by CNBC, Omdia has provided an estimate of the Apple Vision Pro’s ‘Bill of Materials,’ which comes to $1,542, and that is just the cost of the components, not the research and development, packaging, marketing, or Apple’s profit margin. The bulk of that expense is thanks to the two 4K micro-OLED screens that are sourced from Sony, each costing $228, totaling $456. Naturally, bringing in more panel makers will likely be Apple’s next objective when it wishes to launch the headset’s successor, and according to an earlier report, the technology giant is said to be evaluating two Chinese display suppliers to bring down the cost.

The remaining components were not listed in the report, but that would be of little importance, especially seeing as how the 4K displays take up nearly 30 percent of the $1,542 total. It does not need to be repeated that for Apple to take this category to new heights, it has to introduce a low-cost option, with previously published information stating that its earliest estimated launch timeline is 2025. Additionally, the more affordable version of the Apple Vision Pro is said to arrive with several downgrades, including an inferior display, with the headset rumored to be powered by an iPhone SoC instead of a Mac one.

The second most expensive components found inside the Apple Vision Pro are the M2 and R1 chipsets, as there needs to be something driving content to those two 4K micro-OLED panels. Even though the estimates do not mention the chips’ pricing, the difference between them and the displays will likely be massive, as the M2 is also found in several portable MacBook options, and they do not cost anywhere near the $3,499 figure. One analyst has predicted that the Apple Vision Pro is not expected to enter mass production until 2027, with its and the low-cost model’s release dependent on if the company can lower components costs in the future.

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