HUE: the inclusive skincare brand changing the beauty industry

Rexa Vella

HUE: the inclusive skincare brand changing the beauty industry

Before HUE came into being, Dr Hassan started out on YouTube, racking up thousands of views over time as she gave advice on everything from getting rid of hyperpigmentation to clearing up acne. To her 40k followers on X and 1000k subscribers on the video platform, the London-based influencer soared her way into becoming the hyperpigmentation guru, many, including myself, heeding her tried and tested routines. Her new-found fame convinced her the idea for HUE had “legs to stand on.”

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