Juergen Teller, fashion’s most divisive photographer: ‘We’re in the most uncertain times since World War II’

Rexa Vella

Juergen Teller, fashion’s most divisive photographer: ‘We’re in the most uncertain times since World War II’

He is bolshy, unbothered and likes those who speak up. People such as Gary Lineker. ‘He’s great, I like his political input. I come from a very morally correct standpoint, I’m positive and I show the beauty in the world.’ For this reason, ‘without being obviously political, my work is, to a certain extent, political’. Still, it is fashion’s thirst for his campaign shots that remains unquenchable. Just look to new-season advertisements for Loewe, Victoria Beckham, Saint Laurent and Marc Jacobs. It is because ‘people are getting bored with luxury products in the way they are so artificially delivered, without any heart. It’s just buy, buy, buy. With my work, there’s a sense of reality,’ he says. As for the other, glossy campaigns on offer: they’re ‘retouched, dead mannequins. I’m simply not interested in a stereotypical scenario.’ Certainly, Maggie Smith, 88, clutching her Loewe bag for the Spring/Summer 2024 campaign, was far from the expected and met with hollers of ‘iconic’.

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