#perfumebeforebed: consumerist TikTok fad or nighttime essential?

Rexa Vella

#perfumebeforebed: consumerist TikTok fad or nighttime essential?

And then there’s Elsa Schiaparelli, founder of the haute couture fashion house of the same name, who in the 1940s released a scent called ‘Sleeping’. Shaped like a candle with a conical snuffer, the perfume was designed to help wearers have a night of colourful, wild dreams, or to “light the way to ecstasy,” as adverts billed it at the time. Fellow surrealist Salvador Dali notoriously enlisted his wife to press cotton balls laced with perfume onto his eyes before bed, so as to stimulate his imagination. Safe? Surely not, but that’s just Dali. 

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