Super Bowl buzz: Sportsbooks eye the Taylor Swift Effect; BetMGM’s deal with Elon Musk’s X

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Super Bowl buzz: Sportsbooks eye the Taylor Swift Effect; BetMGM’s deal with Elon Musk’s X


PATRICK T. FALLON/AFP via Getty Images

Ahead of the biggest event of the year for the sports betting sector, Morgan Stanley reminded that the Super Bowl remains one of the key periods outside the beginning of the NFL season to acquire customers and more casual bettors. Analyst StephenRSIWYNNFLUT

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